A few random thoughts on food blogging:
• Good photography makes the blog. But it's cosmetic.
• The best writing in the world is wasted if paragraphs are long. One of the first things you learn in the publications business is to keep your copy readable.
• The snobbery toward Rachel Ray is real. I just read a somewhat shrill diatribe that dissed Rachel for using cake mix and Bisquick. Hello? Don’t we all use that once in a while? This is what real people with busy lives do — use convenience foods. (By the way, the variety of convenience foods in French supermarkets is staggering.)
Some very good restaurants use convenience foods. The food industry sells them.
• I’ve met some really nice people here, people who encouraged me when I did not know what I was doing. They still do. And I’ve met more nice people recently. But, oh my goodness, do some food bloggers get riled when “best of” awards are involved.
It's hard for me to take such things things too seriously. In my advertising days I got an Addy for copy written for a brochure that looked like a recruitment tool for pederasts. I wrote what I knew the client (the agency owner) wanted — not what I thought was good — and it won. And I’ve seen terrible, barely intelligible writing get state and regional newspaper awards — again and again.
• There are many, many fine blogs that are worth visiting again and again — and they'll never get an award. Some may not reflect our own personal values but they are still very, very good. The talent out there truly amazes and humbles me. Please, go out there and post a nice comment on a new blog today. Encourage somebody.
• There is also, it appears, a fair amount of snobbery. How silly it is.
Ok, having said that, time to snuggle down with some cognac. I think I deserve it.