The Demise of Magazines
There was a time in the not-too-distant past when I would come home at night, bone-weary and mentally exhausted, to find a stack of newly-arrived magazines waiting for my perusal. Victoria, Country Living, Country Home and others were dubbed "lifestyle, shelter or women's magazines," but to me and I suspect many others (and not only women!) they offered escape, inspiration and relaxation.
A red barn surrounded by countryside, a basket of flowers, an old maple bed dressed in lace and soft comforters drew us into the photographs and sent us to attics or antique stores or sheds in search of the perfect props to create that magic in our own lives. Some of the magazines - like Country Living - were born of a renewed interest in our collective past, spurred by America's bicentennial in 1976. I've always been a history buff, a genealogist and a lover of antiques and casual style, so these publications were a boon to my imagination - and my stress level.
I learned yesterday that Country Home is folding. Last week, I read that Cottage Living, a relative newcomer, will stop publication. Victoria magazine, the gracious and genteel creation of a thoughtful editor named Nancy Lindemeyer, folded in 2003 (when I need it most!) and came back last year, a pale shadow of its former literary self, published by another company that just doesn't seem to understand that the presentation must come from broad base of cultural knowledge that perhaps can only be possible with an editorial staff of a certain age and education level.
What will I read at night?
Oh, we've got hundreds of books on our shelves and two lovely libraries to serve us. I've purchased dozens of lovely coffee table books over the years. But the experience of turning a new page to some unexpected loveliness will be gone. I will still have Country Living to sooth me, but that too is a mere copy of its cozy self, the self that it was when the late Jo Northrup wrote "Simple Country Pleasures" (shades of Gladys Taber and Faith Baldwin!) and Bo Niles was on the editorial staff. (Read the magazines long enough and the editors and writers become your friends.)
I'll get by.
I think there is an upside to this. These publications, lovely as the were in their heyday of about 15 years ago, are similar to the glossy, high-fashion mags in that they often create unrealistic expectations of what our lives and homes should be like. I like fresh flowers in my office, but I'm afraid that they only make an appearance in my home two or three times a year. And my kitchen cupboards are never tidy, nor are my countertops. My coffee table and some of the chairs in my dining room are piled high with - what else? - magazines.
Maybe without these pretty friends to page through, I can come up with some lifestyle ideas of my own. Maybe, just maybe, my home will begin to reflect me, not some style editor's idea of who I should be.
Now to be fair, these magazines and others like them are descriptive rather than prescriptive. But really, don't you think they raise the bar just a little too high for the average person? I think they might.
Still, I will miss them. And - perhaps perversely - I miss the person I was when they meant so much to me at the end of a bad day: Eager, bright-eyed and looking for new ideas.
A red barn surrounded by countryside, a basket of flowers, an old maple bed dressed in lace and soft comforters drew us into the photographs and sent us to attics or antique stores or sheds in search of the perfect props to create that magic in our own lives. Some of the magazines - like Country Living - were born of a renewed interest in our collective past, spurred by America's bicentennial in 1976. I've always been a history buff, a genealogist and a lover of antiques and casual style, so these publications were a boon to my imagination - and my stress level.
I learned yesterday that Country Home is folding. Last week, I read that Cottage Living, a relative newcomer, will stop publication. Victoria magazine, the gracious and genteel creation of a thoughtful editor named Nancy Lindemeyer, folded in 2003 (when I need it most!) and came back last year, a pale shadow of its former literary self, published by another company that just doesn't seem to understand that the presentation must come from broad base of cultural knowledge that perhaps can only be possible with an editorial staff of a certain age and education level.
What will I read at night?
Oh, we've got hundreds of books on our shelves and two lovely libraries to serve us. I've purchased dozens of lovely coffee table books over the years. But the experience of turning a new page to some unexpected loveliness will be gone. I will still have Country Living to sooth me, but that too is a mere copy of its cozy self, the self that it was when the late Jo Northrup wrote "Simple Country Pleasures" (shades of Gladys Taber and Faith Baldwin!) and Bo Niles was on the editorial staff. (Read the magazines long enough and the editors and writers become your friends.)
I'll get by.
I think there is an upside to this. These publications, lovely as the were in their heyday of about 15 years ago, are similar to the glossy, high-fashion mags in that they often create unrealistic expectations of what our lives and homes should be like. I like fresh flowers in my office, but I'm afraid that they only make an appearance in my home two or three times a year. And my kitchen cupboards are never tidy, nor are my countertops. My coffee table and some of the chairs in my dining room are piled high with - what else? - magazines.
Maybe without these pretty friends to page through, I can come up with some lifestyle ideas of my own. Maybe, just maybe, my home will begin to reflect me, not some style editor's idea of who I should be.
Now to be fair, these magazines and others like them are descriptive rather than prescriptive. But really, don't you think they raise the bar just a little too high for the average person? I think they might.
Still, I will miss them. And - perhaps perversely - I miss the person I was when they meant so much to me at the end of a bad day: Eager, bright-eyed and looking for new ideas.
Comments
Well, we've still got blogs...
I, too, once thumbed through copious pages of fantasies and delight in Victoria, Cottage Living, etc. Slowly but surely I ended the subscriptions as they all seemed to run out of steam for me (and became larded with too many ads).
I have saved every issue of Victoria (from the premier issue) and re-read them occasionally, but have found the new Victoria flat and uninspiring. Blogs of real women with real homes have filled the void to some extent, but I miss the long and fragrant soaks in my tub with a magazine in hand (laptops just don't fill that niche). : )
Here's to the renewal our new economy and our new way of life should give us!
Toni, I do agree, but I am afraid these magazines have made me feel woefully inadequate from time to time.
I really wish the new publisher would get Victoria up to speed with the old Victoria.
OK, let's get back to the conversation. I just wanted to explain the deletion.
I love Country Home and my mom starts pacing the floor when her monthly copy Cottage Living is expected.
But, like so many others have posted, this year I trimmed way back on my magazine subscriptions to both save money and not put so much in my recycle bin.
I also found that by the end of last year, I still about 1/3 of each of the six food magazines and two lifestyle magazines in the plastic wrapper! Not to mention the trade rags I have to read through every month.
So, while I will completely miss Country Living, I admit to being part of their demise by not renewing my subscription this year.
As to what I'm going to read on the airplanes and while sitting in the sun on the back porch this upcoming spring, summer and fall, I am going to do my best to start reading one of the hundreds of books I own but can never seem to find time to read and trying to keep up with my NYT subscription and the four cooking magazines I did renew.
Maybe now that I also canceled my cable tv to save money (and as protest to how expensive it is to have a cable subscription), I can find more time to do just that; especially after all I will get on my TV in about 3 weeks is fuzz!
Her O mag is still going OK here but its about double what you pay and it can be a bit too "preachy" for me sometimes. Alot of ads too. I would rather put those $$ to Traditional Home or Victoria .
If I could bring one back, it would be the old Victoria - that was the one that calmed me down after a busy day.
Lady J, I've never read Oprah's home magazine - I do think the market was glutted. I don't much like the preachy ones, either.
Blessings.. Polly
I got lost in this post, Mimi. Your writing style, as always, entrances me!
Kristen, thanks - you made my day! I will miss the wonderful recipes from those magazines that were elegant and country-style at the same time!
You lean toward home porn instead of food porn, but it is the same feeling of fantasy, escape and possibility that charms/calms/calls me as well
Penny, you are correct. I used to love reading my boyfriend's mothers Gourmets...
Janet @ Housepeepers